{"id":18779,"date":"2023-06-29T10:46:29","date_gmt":"2023-06-29T10:46:29","guid":{"rendered":"https:\/\/www.f5tci.com\/?p=18779"},"modified":"2024-01-31T10:44:35","modified_gmt":"2024-01-31T10:44:35","slug":"marketing-data-driven","status":"publish","type":"post","link":"https:\/\/f5tci.com\/en\/2023-06-29_marketing-data-driven\/","title":{"rendered":"A Import\u00e2ncia do Data Analytics &#038; AI para o Marketing"},"content":{"rendered":"<h5 style=\"text-align: center;\"><strong>A Import\u00e2ncia do Data Analytics &amp; AI para o Marketing<\/strong><\/h5>\n<h6 style=\"text-align: center;\">30 junho | Dia Mundial das Redes Sociais<\/h6>\n<p>&nbsp;<\/p>\n<p>Atualmente, o <strong>Marketing<\/strong> desempenha um papel fundamental nas organiza\u00e7\u00f5es, sendo respons\u00e1vel pela constru\u00e7\u00e3o da reputa\u00e7\u00e3o, atra\u00e7\u00e3o, nutri\u00e7\u00e3o, convers\u00e3o e reten\u00e7\u00e3o dos clientes. Para alcan\u00e7ar estes objetivos de forma eficaz, os profissionais de marketing precisam de abra\u00e7ar uma cultura data-driven e ter acesso a dados sobre o mercado, clientes e concorrentes.<\/p>\n<p>\u00c9 aqui que entram as <strong>solu\u00e7\u00f5es de Data Analytics &amp; Intelig\u00eancia Artificial (IA)<\/strong>, oferecendo conhecimentos atualizados sobre clientes, possibilitando a personaliza\u00e7\u00e3o de ofertas de valor e permitindo menor risco e investimento.<\/p>\n<p>A toda a hora s\u00e3o gerados <strong>dados<\/strong>, mas estes s\u00f3 t\u00eam valor real quando armazenados e tratados para que forne\u00e7am insights relevantes \u00e0 tomada de decis\u00e3o. Solu\u00e7\u00f5es como as que a Qlik possui, por exemplo, s\u00e3o ferramentas interessantes que permitem visualizar:<\/p>\n<ul>\n<li>Os principais KPIs e controlo dos mesmos;<\/li>\n<li>Maior conhecimento da Jornada de Cliente e as suas intera\u00e7\u00f5es com a marca;<\/li>\n<li>Integra\u00e7\u00e3o de dados de v\u00e1rias fontes: Redes Sociais, Website e Apps (CRM, ERP, Plataforma de E-mail Marketing, entre outras);<\/li>\n<li>Maior retorno das suas campanhas, atrav\u00e9s de uma an\u00e1lise e segmenta\u00e7\u00e3o mais eficiente;<\/li>\n<li>Previs\u00e3o e antecipa\u00e7\u00e3o de tend\u00eancias dos consumidores;<\/li>\n<li>Automatiza\u00e7\u00e3o de processos, aumentando a efici\u00eancia;<\/li>\n<li>Identifica\u00e7\u00e3o de novas oportunidades de neg\u00f3cio, entre outras.<\/li>\n<\/ul>\n<h6>Conclus\u00e3o:<\/h6>\n<p>A automa\u00e7\u00e3o de processos de trabalho e a extra\u00e7\u00e3o de indicadores relevantes como a previs\u00e3o de tr\u00e1fego no site, a taxa de abandono, a taxa de convers\u00e3o ou o n\u00famero de visitantes\/intera\u00e7\u00f5es no site, permitem-lhe ter rapidamente informa\u00e7\u00e3o relevante e insights que permitir\u00e3o ao departamento de marketing agir em conformidade e otimizar o ROI (Return on Investment).<\/p>\n<p>Apostar em ferramentas de Data Analytics \u00e9 ajudar a sua organiza\u00e7\u00e3o a remar para um futuro mais digital, desafiante e competitivo.<\/p>\n<p>&nbsp;<\/p>\n<h6>Saiba mais:<\/h6>\n<p>Conhe\u00e7a mais sobre as solu\u00e7\u00f5es de Analytics da <strong>Qlik<\/strong> e descubra como estas podem impulsionar o sucesso da sua estrat\u00e9gia de marketing:<\/p>\n<ul>\n<li>Para explorar um exemplo pr\u00e1tico de como o Marketing Analytics pode revolucionar os seus resultados, <a href=\"https:\/\/webapps.qlik.com\/marketing360\/index.html?_ga=2.111017542.275076395.1686558613-1240032683.1620732585#\/dashboard\">clique aqui<\/a>.<\/li>\n<li>Saiba como o Data Analytics pode potencializar o seu Departamento de Marketing <a href=\"https:\/\/www.qlik.com\/us\/solutions\/functions\/marketing-analytics\">aqui.<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A Import\u00e2ncia do Data Analytics &amp; AI para o Marketing 30 junho | Dia Mundial das Redes Sociais &nbsp; Atualmente, o Marketing desempenha um papel fundamental nas organiza\u00e7\u00f5es, sendo respons\u00e1vel pela constru\u00e7\u00e3o da reputa\u00e7\u00e3o, atra\u00e7\u00e3o, nutri\u00e7\u00e3o, convers\u00e3o e reten\u00e7\u00e3o dos clientes. Para alcan\u00e7ar estes objetivos de forma eficaz, os profissionais de marketing precisam de abra\u00e7ar [&hellip;]<\/p>","protected":false},"author":2,"featured_media":18781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189,184,188,161,186,190,163],"tags":[],"class_list":["post-18779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advancedanalytics","category-business-intelligence","category-dataanalytics","category-inovacao","category-noticias","category-qlik","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Import\u00e2ncia do Data Analytics &amp; AI para o Marketing - F5tci<\/title>\n<meta name=\"description\" content=\"Saiba mais sobre Marketing Data-driven e a influ\u00eancia da intelig\u00eancia artificial nesta fun\u00e7\u00e3o. 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