{"id":18509,"date":"2022-02-16T09:29:09","date_gmt":"2022-02-16T09:29:09","guid":{"rendered":"https:\/\/www.f5tci.com\/?p=18509"},"modified":"2022-02-16T10:07:11","modified_gmt":"2022-02-16T10:07:11","slug":"o-fim-das-cookies-e-estrategia-first-party-data","status":"publish","type":"post","link":"https:\/\/f5tci.com\/en\/2022-02-16_o-fim-das-cookies-e-estrategia-first-party-data\/","title":{"rendered":"O fim das Cookies e Estrat\u00e9gia First-Party Data"},"content":{"rendered":"<div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/wp-content\/uploads\/2022\/02\/O-fim-das-cookies-e-third-party-data-1024x538.png\" class=\"vc_single_image-img attachment-large\" alt=\"O fim das cookies e third party data\" srcset=\"\/wp-content\/uploads\/2022\/02\/O-fim-das-cookies-e-third-party-data-1024x538.png 1024w, \/wp-content\/uploads\/2022\/02\/O-fim-das-cookies-e-third-party-data-300x158.png 300w, \/wp-content\/uploads\/2022\/02\/O-fim-das-cookies-e-third-party-data-768x403.png 768w, \/wp-content\/uploads\/2022\/02\/O-fim-das-cookies-e-third-party-data-18x9.png 18w, \/wp-content\/uploads\/2022\/02\/O-fim-das-cookies-e-third-party-data.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center;\"><strong>O fim das Cookies <\/strong><strong>e <\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>Estrat\u00e9gia First-Party Data<\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div  class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>No dia 26 de janeiro de 2022 a F5tci e a E-goi uniram esfor\u00e7os para comunicar uma mensagem cada vez mais relevante: <strong>os dados s\u00e3o a mat\u00e9ria-prima perfeita para envolver os clientes e ganhar vantagem competitiva. Qual \u00e9 o impacto do fim das cookies e como \u00e9 que se implementa uma estrat\u00e9gia de First-Party Data?<\/strong><\/p>\n<p>Na sequ\u00eancia da comunica\u00e7\u00e3o da Google relativa ao fim dos Cookies Third Party a partir de 2023 \u2013 decis\u00e3o alinhada com a miss\u00e3o de garantir transpar\u00eancia para o utilizador e conformidade com o enquadramento legal de prote\u00e7\u00e3o de dados -, como poder\u00e1 ser mantida a rastreabilidade do comportamento dos utilizadores da internet? Que sites visitam e com que frequ\u00eancia?<\/p>\n<p>O Webinar, dinamizado por Daniel Alves, Head of Inovation da E-goi, e In\u00eas Pinho, Sales Consultant na F5tci, despertou outras quest\u00f5es relevantes:<\/p>\n<ul>\n<li>De que forma posso converter os dados recolhidos pela minha empresa em conhecimento acion\u00e1vel?<\/li>\n<li>Tenho os recursos necess\u00e1rios para me preparar?<\/li>\n<\/ul>\n<p>O Customer Data Platform da E-goi Digital Solutions \u00e9 uma solu\u00e7\u00e3o First Party Data (sem dados proveniente de terceiros), perfeitamente enquadrada com o cen\u00e1rio de fim dos cookies e com o RGPD, permite potenciar a recolha e interpreta\u00e7\u00e3o de dados de visitantes, mas tamb\u00e9m refor\u00e7ar a prospe\u00e7\u00e3o de mercado. Conseguem-se assim solu\u00e7\u00f5es mais justas, rela\u00e7\u00f5es mais s\u00f3lidas e pr\u00f3ximas e\u2026 muita criatividade na intera\u00e7\u00e3o multicanal com o cliente!<\/p>\n<p><strong>O que preciso para me preparar?<\/strong><\/p>\n<ul>\n<li>Uma estrat\u00e9gia de literacia em dados para identificar que dados s\u00e3o relevantes a quais utilizadores da organiza\u00e7\u00e3o;<\/li>\n<li>Capacitar e motivar os colaboradores para trabalharem com dados em equipa, de forma a que todas as decis\u00f5es e a\u00e7\u00f5es sejam devidamente sustentadas e informadas;<\/li>\n<li>Sustentar continuadamente a cultura data-driven!<\/li>\n<\/ul>\n<p><strong>O que pode significar uma cultura data-driven para os profissionais de Marketing?<\/strong><\/p>\n<ul>\n<li>Planeamento estrat\u00e9gico;<\/li>\n<li>Aumento da performance das campanhas;<\/li>\n<li>Otimizar o alinhamento com a equipa de vendas;<\/li>\n<li>Conhecimento profundo das necessidades do cliente;<\/li>\n<li>Vis\u00e3o de futuro e interven\u00e7\u00e3o proativa.<\/li>\n<\/ul>\n<p><strong>Qual o papel das solu\u00e7\u00f5es de <a href=\"https:\/\/f5tci.com\/en\/qlik-sense\/\">Business Intelligence &amp; Analytics?<\/a><\/strong><\/p>\n<p>Disponibilizar de forma r\u00e1pida e \u00e1gil informa\u00e7\u00e3o altamente personalizada \u00e0 realidade das organiza\u00e7\u00f5es com integra\u00e7\u00e3o de diversos sistemas numa s\u00f3 interface gr\u00e1fica. Responder com efic\u00e1cia \u00e0s quest\u00f5es do dia-a-dia e preparar o futuro de uma forma transversal: do Marketing \u00e0 Produ\u00e7\u00e3o, dos Recursos Humanos ao planeamento financeiro, para organiza\u00e7\u00f5es de todas as dimens\u00f5es e segmentos!<\/p>\n<p>Crie uma vis\u00e3o \u00fanica do cliente com o Customer Data Platform e personalize a sua jornada para rela\u00e7\u00f5es mais pr\u00f3ximas, envolventes e eficazes, e obtenha uma vis\u00e3o 360 da sua organiza\u00e7\u00e3o com solu\u00e7\u00f5es de Business Intelligence &amp; Analytics como o Qlik Sense\u00ae, para um caminho cada vez mais integrativo e impulsionado por dados que a sua pr\u00f3pria organiza\u00e7\u00e3o consegue captar com toda a seguran\u00e7a.<\/p>\n<p>&nbsp;<\/p>\n<p>Reveja o Webinar <a href=\"https:\/\/www.youtube.com\/watch?v=44k-fzKUBPk\">aqui <\/a>e consulte mais informa\u00e7\u00e3o sobre este tema nos seguintes recursos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.qlik.com\/blog\/know-your-data-controlling-your-cookies-with-the-chartered-institute-of-marketing\">Know Your Data: Controlling Your Cookies With the Chartered Institute of Marketing<\/a><\/li>\n<li><a href=\"https:\/\/blog.e-goi.com\/br\/customer-data-platfor-first-party-data\/\">First party data e o papel do Customer Data Platform<\/a><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"O fim das Cookies e Estrat\u00e9gia First-Party Data No dia 26 de janeiro de 2022 a F5tci e a E-goi uniram esfor\u00e7os para comunicar uma mensagem cada vez mais relevante: os dados s\u00e3o a mat\u00e9ria-prima perfeita para envolver os clientes e ganhar vantagem competitiva. Qual \u00e9 o impacto do fim das cookies e como \u00e9 [...]","protected":false},"author":1,"featured_media":18515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,188,187,161,186],"tags":[],"class_list":["post-18509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-dataanalytics","category-eventos","category-inovacao","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O fim das Cookies e Estrat\u00e9gia First-Party Data - F5tci<\/title>\n<meta name=\"description\" content=\"Qual \u00e9 o impacto do fim das cookies e como \u00e9 que se implementa uma estrat\u00e9gia de First-Party Data? 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