{"id":14249,"date":"2020-10-22T15:40:38","date_gmt":"2020-10-22T15:40:38","guid":{"rendered":"https:\/\/www.f5tci.com\/?p=14249"},"modified":"2021-05-06T16:00:13","modified_gmt":"2021-05-06T16:00:13","slug":"business-intelligence-no-marketing-a-visao-de-quem-utiliza","status":"publish","type":"post","link":"https:\/\/f5tci.com\/en\/2020-10-22_business-intelligence-no-marketing-a-visao-de-quem-utiliza\/","title":{"rendered":"Business Intelligence no Marketing – A vis\u00e3o de quem utiliza"},"content":{"rendered":"

Business Intelligence (BI)<\/a> consiste em recolher, organizar e analisar os dados de uma empresa para transformar em informa\u00e7\u00e3o e, assim, auxiliar os decisores na elabora\u00e7\u00e3o de estrat\u00e9gias mais assertivas.
No marketing n\u00e3o \u00e9 diferente. Toda a informa\u00e7\u00e3o recolhida para identificar as necessidades e prefer\u00eancias do p\u00fablico alvo ajuda a formatar a campanha de marketing de acordo com os seus desejos e h\u00e1bitos de consumo. A ado\u00e7\u00e3o de ferramentas de Business Intelligence no marketing tem vindo a aumentar e os profissionais desta \u00e1rea est\u00e3o cada vez mais dependentes dos dados para determinar o melhor canal para promover a \u00faltima campanha, ou onde investir os recursos dispon\u00edveis.<\/p>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n

Business Intelligence no marketing, \u00e9 importante?<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n

Atrav\u00e9s de uma ferramenta de BI<\/a>, todos os dados relevantes aparecem em\u00a0dashboards<\/em>, o que facilita a an\u00e1lise de dados e, posteriormente, a tomada de decis\u00e3o.\u00a0O acesso a\u00a0informa\u00e7\u00e3o certa\u00a0ajuda em diversas partes do processo de constru\u00e7\u00e3o de uma campanha de marketing:\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Definir e alcan\u00e7ar o p\u00fablico alvo\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    O sucesso de qualquer campanha de marketing depende da capacidade de transmitir a mensagem \u00e0s pessoas certas, no momento certo e no canal certo, e, para isso, \u00e9 preciso ter em aten\u00e7\u00e3o os dados demogr\u00e1ficos,\u00a0h\u00e1bitos de compra, capacidade de compra, entre outros. Uma solu\u00e7\u00e3o de BI eficaz consegue recolher esta informa\u00e7\u00e3o sobre os consumidores de variadas plataformas online e trat\u00e1-la, o que nos d\u00e1 o poder de construir estrat\u00e9gias eficientes em volta destes dados.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    2. Otimizar\u00a0e analisar\u00a0campanhas de marketing\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    Com a utiliza\u00e7\u00e3o de uma ferramenta de BI, \u00e9 poss\u00edvel acompanhar e analisar a performance das campanhas de marketing em tempo real, e at\u00e9 comparar com o hist\u00f3rico de outras campanhas, e tamb\u00e9m melhorar a visibilidade sob os produtos mais e menos vendidos e identificar, assim, \u00e1reas de melhoria ou oportunidade.\u00a0Esta an\u00e1lise permite decidir como organizar o budget de marketing e direcion\u00e1-lo para atividades promocionais que trazem o maior ROI (retorno\u00a0sobre o\u00a0investimento).\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    3. Simplificar a cria\u00e7\u00e3o de relat\u00f3rios\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    O departamento de marketing pode visualizar os dados nos\u00a0dashboards<\/em>\u00a0de forma simples e recomendar estrat\u00e9gias que podem ajudar a fortalecer a posi\u00e7\u00e3o da empresa no mercado. Com um processo de\u00a0cria\u00e7\u00e3o de\u00a0relat\u00f3rios mais r\u00e1pido, os profissionais de marketing tamb\u00e9m n\u00e3o ter\u00e3o que desperdi\u00e7ar tempo a agregar dados ou a ajustar c\u00e1lculos necess\u00e1rios, tempo que teria sido gasto em melhorar a satisfa\u00e7\u00e3o do cliente e a construir estrat\u00e9gias de marketing.\u00a0Uma solu\u00e7\u00e3o de\u00a0BI vai permitir focarem-se mais em\u00a0quest\u00f5es que afetam a empresa,\u00a0e reduzir o tempo de\u00a0aloca\u00e7\u00e3o\u00a0a tarefas administrativas, melhorando, assim, a efici\u00eancia organizacional.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    Sem as ferramentas para os ajudar a compreender os h\u00e1bitos e atitudes dos consumidores e apontar as suas prefer\u00eancias, como \u00e9 que os profissionais de marketing conseguem executar e otimizar campanhas que geram os melhores resultados para os seus neg\u00f3cios? O BI permite o acesso a insights corretos para tomar melhores decis\u00f5es, e com a sua evolu\u00e7\u00e3o nas \u00e1reas de marketing e vendas, os profissionais da \u00e1rea est\u00e3o em melhor posi\u00e7\u00e3o para usar dados para adquirir informa\u00e7\u00e3o do consumidor e do produto, facilitando, assim, a escolha da plataforma certa para a campanha de marketing ou de que maneira alcan\u00e7ar clientes com a mensagem correta.<\/p>\r\n\r\n\r\n\r\n

    Ana Alves | Marketing Administrative Assistant<\/p>","protected":false},"excerpt":{"rendered":"

    Business Intelligence (BI) consiste em recolher, organizar e analisar os dados de uma empresa para transformar em informa\u00e7\u00e3o e, assim, auxiliar os decisores na elabora\u00e7\u00e3o de estrat\u00e9gias mais assertivas.No marketing n\u00e3o \u00e9 diferente. Toda a informa\u00e7\u00e3o recolhida para identificar as necessidades e prefer\u00eancias do p\u00fablico alvo ajuda a formatar a campanha de marketing de acordo […]<\/p>","protected":false},"author":1,"featured_media":17296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,188,186],"tags":[],"class_list":["post-14249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-dataanalytics","category-noticias"],"yoast_head":"\nBusiness Intelligence no Marketing - A vis\u00e3o de quem utiliza - F5tci<\/title>\n<meta name=\"description\" content=\"O Business Intelligence permite que os profissionais de Marketing consigam recolher insights sobre os consumidores, o mercado e n\u00e3o s\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/f5tci.com\/en\/2020-10-22_business-intelligence-no-marketing-a-visao-de-quem-utiliza\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Intelligence no Marketing - 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